Friday, 14 December 2012

Music Review: Watch Justin Bieber Ft Nicki Minaj 'Beauty And The Beat'

"Beauty and a Beat" was written by Max Martin, Anton Zaslavski, Savan Kotecha, and Onika Maraj for Bieber's third studio album, Believe (2012). Maraj, known by her stage-name Nicki Minaj, provides guest vocals on the track.  Bieber later spoke upon the collaboration with Minaj, saying: "I wanted a female rapper and I think that she is the best choice. I felt she just fit on the song perfectly." Kyle Anderson of Entertainment Weekly called the song "swagalicious." On December 11th an album of remixes were released.

COMPOSITION: "Beauty and a Beat" is an uptempo electronic dance and electropop song that lasts three minutes and 48 seconds. It also contains elements of R&B. Sarah Deen of Metro described it as a "frantic dance track", while Rolling Stone's Jon Dolan called the song a "disco-inferno." "Beauty and a Beat" contains fast-paced drum beats and an electro break down. Bieber's girlfriend Selena Gomez is referenced in the song during Minaj's rap; "Justin Bieber/ You know I'm gonna hit 'em with the ether/Buns out, wiener/But I gotta keep an eye out for Selener." Jason Lipshutz noted the rhythm between "wiener" and her given name. Gomez herself has not made any comment on these lyrics.

A video was shot for the song September 8th through the 9th, which Nicki Minaj tweeted "Just wrapped up a VERY cool video :)" which Bieber retweeted. On October 6th, Minaj tweeted. "OMFG!!! I am speechless. just saw the @justinbieber "beauty and a beat" video. This shit will change the game. Blown away. Wait til u c it!" On October 11th, Minaj then tweeted, "uh oh...the barbz have a BIG surprise cmng tmrw." Justin later tweeted, "noon." Minutes before the video premiered, Minaj tweeted, "I'd be by a computer in 20 mins if i were u..."

The music video premiered on VEVO October 12, 2012. It features Bieber at a party, with most scenes taking place in a swimming pool at Raging Waters in San Dimas, California. In the majority of the video, Justin is wearing a black tank top. Also, Minaj makes an appearance during her verse of the song standing in the water, rapping alongside Bieber.

The video broke the VEVO record for having the most views in a 24-hour period with 10.6 million, beating the previous record which had been set by One Direction's "Live While We're Young" (8.24 million).

The Music Video was written and directed by Justin Bieber along with co-director Jon Chu. Most of the clip was recorded on a GoPro Hero 2 by Bieber, with some footages filmed on the Olympus Tough TG-1.

Watch Music video:

1 comment:

  1. i l,ove the song its sickly awesome


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